Emotions

hello my name is Gary Shotton and i’m going to talk on the subject today of emotions and how they play a part in your business process and your business decisions and uh first of all I must tell you that emotions can trick you a lot I’m of the opinion you can’t rely on emotions we’re all going to have emotions certainly easing nothing wrong with having emotions but when they become the deciding factor or have a strong influence in your decisions you’re probably setting yourself up for a little bit of a negative situation and you know whatever you’re just going to be side on because emotions are not reliable now for me I come from a background of my dad a farmer and rancher and you know much about that occupation most of these people are pretty stoic they’re not overly emotional they have worked hard long days don’t show a hot large extremes in there motional behaviors and my dad was in that category only a couple times in my entire life that I see it small here come down from his eye I never saw him cry I’m not saying it’s right or wrong I’m just saying my personal background doesn’t have me full of a lot of emotions like that one particular case I had a loved one a brother that actually left home aged 15 and that was a pretty tough time and at one point he needed to come back and get his dad’s permission and my dad was not vindictive at age 15 he won’t my brother wanted to play baseball and you only could do it if you had a signed permission slip and my dad signed that flip and I saw ter come down his eye and he told my brother how much he loved him but he held his ground my dad wasn’t going to back off and it all turned around to good another time when I was just finishing up College I had thought about coming down back to the farm and working for dad even though that I had a college degree at that point that said you know you better keep on because we’ve had some terrible swings in the economy and I he had to refinance the entire farm deep and with a small tear coming out of his eyes he told me I’m not sure if I’m going to make this thing turn around and work we might not even have a bar those are the only two times and so I’m giving you that as background us out I’m not what i would consider an emotional person I have a lot of joy in my life I’m a upbeat person so you know there’s a emotions but there’s emotions that could cause you to make a decision and that’s where it’s not reliable I’m of the opinion that most very successful people are able to control their emotions and you know a lot of times you’re pulled into something you’re pulled into someone else’s emotions because they’ve had a catastrophe in their life and there are out of money and if you don’t loan them some money or give them an employee advance right now you know they’re going to be evicted from their house and just a lot of times overstated and and you know frankly we have a little saying that just because you have a extremely difficult situation you’re going in a tailspin with out of control i’m not jumping in the airplane with you and diving down into that i want to keep my emotions in check and we have all kinds of emotions that we’re going to be pulled into i’m going to talk about some of mine on the good side you know you land a good contractor you want to celebrate a little bit you get you make a good sale yeah you want to celebrate a little bit but you don’t real quick that’s over you go on to the next game you go on to the next event emotions are not going to carry you through it’s okay but it’s not something that’s that’s powerful enough it’s your solid day-to-day business practices that are going to take you through it’s your solid day-to-day good business decisions that are going to take you it’s your maturing the process of you getting through things one step at a time that you become confident you have a lot of self-confidence that’s what you want to rely on when you’re making these decisions I can think of some good times certainly when when we had a good month or a good year we don’t want to overstate that we had a bonus system that process for a while and everybody knew what our sales were everybody knew for a while what their bonus would be based on sales and part of the reason list we had not been able to give employee raises worth that spot right now we haven’t given raises for almost two full years and I explained that to our people’s lists I’m not in a position to give a raise right now so you’ll know what’s coming because we’re going to start giving bonuses based on sales way above what your raise would have been and for a while and then we’re going to do a review and take over so I’m not moved like somebody’s need I’ve had situations where somebody came in they have to have a couple thousand dollars to buy a car well in one case I said you know I’m not in a position to do that I know I could but it’s not healthy here’s two hundred dollars I gave it to them as a gift this as many years ago you use that two hundred dollars as a seed towards you getting the rest of your money to get that car I’ve helped in different ways but not moved on emotion you’re going to be pulled from a negative way into other people’s situations you’re going to have I refer to my travels overseas we’re going to get emails and situations when grandmas in the hospital she’s about to die and and and unless you send two thousand dollars you know we got to get that for the medical bills or we got a crop that’s about to fail send five of five hundred dollars or five thousand dollars you know I I’m not going to get that pulled into that because I can’t to send money because somebody was in a jam and they needed help I don’t know what they’ve done how they spent their money so I’m actually doing them a disservice I think when I said certainly if there’s a catastrophe or immediate need you make the judgment but those kind of things are are reoccurring on a real regular basis you know I found in another good thing when you have a opportunity for a while a great deal well you could be moved into a motion on that I have a little policy that says if somebody gives me an ultimatum says you know this is your last chance to buy this you don’t buy it today by four o’clock it’s not going to be available and they asked me what my answer is and when they throw that card of fear that’s an emotion fear that you will and get it tomorrow the answers always no no I don’t want that I don’t need it now if I’ve done my research and I’m on top of it and I know exactly what I’m doing then I’m making my decisions based on the reality of the facts not on the emotion not only the situation not only randomness of something happening unexpectedly I have bought it further believe me I’m not perfect in this realm but I have some control and I think if you’re going to operate a business with any size and volume where you even have the appearance of having money you’re going to have to deal with other people’s emotions that means you’re going to have to keep your emotions in in check under control and and you know you can have all the love for your children and grandchildren and show affection there i’m not talking about that I’m talking about in making business decisions be the solid rock well I hope these help you i hope you would share these with other people this is the only and main way to be spread the word thank you for being with me